Why Are Awards Important?

Awards are equally important to any business or services

How often do we find ourselves looking for third party endorsements before we purchase something new? An award from TripAdvisor for example, can have a positive impact on a hotel or restaurant and bring new business. It is crucial for any organisation, in Business or the Arts to gain recognition for its products and services. Winning an award allows you to distinguish your company from competitors and ensure that as many potential customers (and existing customers) as possible are aware of your accolades.


Awards recognise and reward the efforts of your company and staff.

They can also raise awareness of your brand and your titles in the following ways:


As each publisher strives to achieve stand out in an increasingly difficult and changing market, awards set a company apart from competitors and differentiates the quality of its achievements from others.


Awards can make you and your titles more visible. They can attract new customers, investors and authors by giving an organisation an edge over its competitors.


Awards speak volumes about a publisher’s titles and services and provide third party endorsement of your achievements. Being nominated or shortlisted can be helpful because it places you at the forefront of your genre and industry.


Being shortlisted or wining an award serves as testament to a company’s work ethic, dedication and unique specialty. The award attracts customers and clients who will be more likely to consider one company over another if it has been nominated or won an BEST Award. It also serves to reinforcing the loyalty of existing customers and clients.

Considering the benefits and the positive impact awards can have on employees, customers, competitors and the company itself, it can be important to make submission for awards a critical part of any companies marketing strategy.