BEST Awards™ are among the most prestigious accolades honoring excellence in new product and service development, marketing, human-centered design and innovation. A Best Award represents significant value to the winner. It is a competitive awards program that highlights the strong marketing value of an unbiased 3rd-party endorsement.
How did you get nominated for a BEST Award?
Recognition and Visibility
BEST Awards takes every opportunity to publicly acknowledge and promote nominees and finalists to a wide variety of business press and media outlets. Admissible nominations are showcased on the BEST Awards website and social media year round to maximize their exposure to our audience. Nominees are encouraged to promote their nomination on their own publicity and marketing campaigns.
Finalists may attend the annual black-tie gala awards ceremony, either individually, or with their team, to celebrate their win and meet other innovators. The annual event draws hundreds of fellow innovators into a nexus of powerful networking opportunities. Short presentations or participation in panel discussions at a forum can further increase a company’s visibility. Generally, events are covered by the press and BEST Awards records the entire program, posting the videos on its website for global viewing.
Endorsement and Validation
By touching over 7,000 companies from all over the world during each nomination season, BEST Awards is on the forefront of identifying emerging trends and market developments. Nominations receive an unbiased, high-powered, focus group review by the BEST Awards Steering Committee comprised of hand-picked industry experts from a spectrum of disciplines. This distinction is recognized by the industry and serves as an unbiased 3rd-party endorsement for the innovations advancing to Finalist status. The endorsement delivers an affirmation of superior quality— a confirmation that can reach customers in a way that marketing and advertising cannot.
Award winners may contribute to a licensing program giving them the right to use the “BEST Award Winner” seal designation associated with their award in their own publicity, marketing campaigns and packaging. The seal amplifies consumer awareness and communicates that the product or service was awarded the prestigious BEST Award for innovation. The seal enables winning products or services to stand out prominently, separating it from the competition.
Support, Influence and Impact
BEST Award nominees represent active contributors to the cause and purpose of innovation in the world. A percentage of every nomination fee, seal licensing fee, and gala ticket is used to help tell the broader story of innovation, advance the values and principles of award winners.
Award winners are given a unique opportunity to share their stories to a variety of audiences. These include business audiences, higher education institutions, K-12 education systems and museums focused on science, industry, innovation, etc. Whether through direct connections that the BEST Awards facilitates to these audiences, award winners are encouraged to give back to current and future innovators through storytelling, mentorship programs, direct teaching and communication in a variety of media.