Sometimes when there’s so much going on in your business it’s hard to rationalize spending time on entering contests and awards. It can take a lot of time and effort to fill out the applications and to go through an awards process, and when you have invoices to send out and marketing strategies to plan. But, if your vision is to grow your business and claim new markets, even just being nominated for a business award can give you the publicity and the credibility necessary to take your business to the next level.
Speaking with the finalists of last year’s BEST Awards, we learned how much of an impact this type of recognition had on their businesses. Here are the top six reasons to nominate yourself for a business award, straight from our past winners.
1. Community Support
Whether you are in a small town or a larger city, making a small business work is all about creating a community which helps promote and support you. That community could be the entire town or a small group focused on a particular cause or business sector. By asking this community to support you in your nomination, they will help raise awareness of both your business and the reasons why you are nominated for that award.
“The Successful nomination brought about phenomenal community support; Travel Network isn’t known as a traditional leader in travel industry so when people learned about our history they decided to make more informed choice and support our business,” says Jason Scout, director of Travel Network (www.travelnetwork.org), winner of the 2016 BEST New Travel Website Award.
2. Increased Awareness
In the words of Oscar Wilde: “The only thing worse than being talked about is not being talked about.”
Last year’s nominees in the Successful You Awards received over $200,000 of media attention; from mentions on several morning news stations and talk radio shows. Some nominees received national and regional coverage from a wide range of media outlets.
Many of the nominees are still receiving publicity and awareness as a result of the awards. Robin Corbin, 2016 BEST Home Renovator Award winner, says ” customers continue to mention the award and it brings an increased level trust and comfort with new clients”.
3. Bringing New Business
Awards can be a great way to increase your market share and expand awareness of your business.
“The media attention brought us new customers locally and province wide, who contacted us to ask questions about how they can ‘green up’ their lives, businesses and construction endeavors” says Bob Schumer, owner of Fix it Solutions. And it wasn’t just new customers that the media coverage opens doors to; he explained that the exposure has also helped draw attention from professionals as their business grows.
Winning an award is a team effort, and being part of that winning team will give your staff something to be proud of. Shelly S explains that her teams’ motivation and excitement around winning an award really pushed them through the application process. “The passion that we have in our business made the entire process enjoyable, yet challenging as we justified our entitlement,” she acknowledged. Taking time to look at what you have achieved in your business can make you feel proud and motivated for the future.
5. Peer Validation
BEST Awards allow the public to select the top finalists in each award category through an online voting process, and then a panel of industry specialists narrow it down to the top five. What more validation could your small business need? “Winning the Best Company award, as judged by some of the most successful business minds and entrepreneurs, served as great validation of our model and direction.” says Pat Sanders.
6. A Great Experience!
And our final reason? It’s just a great experience!
Mulligan commented, “Winning the Successful You Award for Best Concept was an amazing experience for our company. It was an honour to be recognized by BEST Awards. We highly recommend the experience!”
Chris K from the Calgary Business Centre also remarked “The experience of entering and winning a 2017 BEST Business Centre Award was of great value to Calgary Business Centre. . . A great experience from start to finish! “